Cohiba Behike BHK Sampler Sets New Premium Benchmark with Over $2,000 Price Tag in Switzerland

Cohiba’s flagship Behike line continues to astonish collectors with both its legacy and its pricing, as a new Behike BHK sampler has surfaced in Switzerland carrying a retail price that exceeds $2,000 USD. This ultra-premium boxed set brings together four of the most coveted vitolas from one of Cuba’s most respected brands, positioning it as one of the most luxurious cigar offerings seen in recent years.

A Collector’s Dream: Four Iconic Behike Vitolas

The sampler is built around the celebrated Cohiba Behike BHK line, first introduced in 2010 as part of Cohiba’s top-tier portfolio and widely regarded as one of the most exclusive Cuban cigar series ever released. For its 15th anniversary, a new BHK 58 vitola was added—an impressive 7″×58 ring gauge format that represents the largest size in the Behike family to date.

Inside each sampler box you’ll find:

• BHK 52 (4 3/4″×52)

• BHK 54 (5 2/3″×54)

• BHK 56 (6 1/2″×56)

• BHK 58 (7″×58)

Together, these four cigars showcase the evolution of the Behike line—from its classic formats to the newest, boldest expression.

Swiss Premium Pricing & Distribution

In Switzerland, the four-cigar set is currently priced at CHF 1,696, which equates to more than $2,000 USD — a price point that puts it firmly into the ultra-collector category for Cuban cigars. The shipment is reaching selected retailers this month, with deliveries to La Casa del Habano stores followed shortly by broader distribution to Habanos Specialistretailers throughout the country.

This high price reflects both the limited nature of the sampler and the status of the Behike line itself, which has consistently been among the most sought-after cigars among aficionados worldwide.

Packaging & Authentication Features

The sampler’s presentation echoes the special packaging first seen during its initial unveiling at a major festival gala last year. It also incorporates NFC anti-counterfeiting technology, now more discreetly integrated into the cigar bands than in previous iterations. This allows collectors and buyers to verify authenticity using modern verification tools—a valuable safeguard in today’s market for high-value Cuban cigars.

Market Context & Price Signals

To put the pricing into perspective, in markets where Cuban cigars traditionally retail at their lowest, such as parts of Europe, each of the original Behike vitolas commonly sells for prices in the €230–€320 range per cigar in regular production. The Swiss sampler price suggests that the new BHK 58, once sold individually in the future, may command prices well north of those levels. Industry expectations currently point toward around $500 USD per stick when the new size is offered outside the sampler format — a figure that would place it among the most expensive Cuban cigars on the market.

The Legacy of Behike

The Behike line was created to offer something beyond the established Cohiba portfolio by incorporating medio tiempo tobacco — a rare priming leaf found high on the tobacco plant that can add intensity and complexity to the smoking experience. Because fewer than 10 % of plants produce this leaf, it has long been a defining characteristic of the Behike series and part of what makes these cigars so coveted.